8 Essentials for Communication During a Crisis

Crises can occur at any time and to any individual or organization. If you’re a celebrity, politician, corporation, or association you should identify and assess the risks of various potential crises, and prepare a plan to successfully navigate when a crisis does occur. Below, I list a variety of vital steps to take when a …

Why the Tylenol Case Study Is an Unlikely Framework for Crisis Management in the Digital Era

In the PR world, we’ve all heard about the 1982 Tylenol crisis and how it should be regarded as the ultimate model for corporate responsibility and crisis control. The handling of the crisis — in which seven people were killed upon ingesting cyanide-laced Tylenol — is reified amongst crisis managers as the standard in damage …