In the perception of more than a few people, crisis communications is the art of twisting or hiding the truth, aka ‘spin’. Shows like scandal have done much to promote that narrative, but so have harmful actions by some PR professionals, like in the recent Lively/Baldoni debacle. But in the same way that lawyers (who also get their share of negative preconceptions) are motivated by a range of values, professionals in the crisis management space are too.
CONTROL, by Fiayo. 